The Northbound Group of Thrivent Financial is a returning sponsor for the 2022 races! The Northbound Group offers clients financial clarity, retirement planning and asset management services. The Northbound Group sponsors the UP200 in order to support community, family, and of coursedogs. Operations Manager Kaylee Quertermus says To us, family is not just blood, its our friends, co-workers, neighbors, and community members. The UP200 offers an event that isnt driven by money and fame, but for the love of the dogs! For more information on Thrivent Northbound Groups financial planning services, contact them at their Marquette or Escanaba offices or visit them online.